Kudumbashree Women are actively selling the Navakerala Lottery which was launched by the Directorate of Kerala Lotteries, Government of Kerala in an an aim to collect additional fund towards the Chief Ministers Distress Relief Fund (CMDRF) for flood rehabilitation activities and for Rebuilding Kerala. Lottery tickets worth Rs 7.29 crore had been sold out so far. The lucky draw for the same is scheduled on 3 October 2018.
The Directorate of Kerala Lotteries aims to sell 90 lakh lottery tickets. First Prize of Rs 1 lakh will be given to 90 persons each and the second prize of Rs 5000 will be given to 100800 people. As part of the lottery selling, 1030 CDS out of 1064 CDS had took up the casual agency. Through this 14,989 Kudumbashree women are selling Navakerala Lottery tickets. They have sold 2,91,760 tickets so far. In connection with this, Rangashree, the community theater group of Kudumbashree Mission had been performing street plays for the publicity of the sale of Navakerala lotteries throughout the state. Kudumbashree Accounts and Audit Service Society (KAASS), Micro Enterprises Consultant (MEC) and other training groups had also took up the casual agency for selling Navakerala Lottery tickets and are active in selling the same. Rs 250 is the cost per ticket. While buying one book, they has to give only Rs 1943. By selling one book of 10 tickets, a Kudumbashree member may receive Rs 557 as commission. Also the CDS would get 10 % of the prize money of the winning tickets as agency prize and the rest of the amount would be given to the agent.
The Government of Kerala launched the Navakerala lottery in a bid to collect additional funds towards the Chief Ministers Distress Relief Fund (CMDRF),the emergency assistance release mechanism granting immediate relief to families and individuals distressed by calamity, loss of life due to accidents and chronic diseases. The Government hopes to collect close to Rs 100 crore through the lotteries to be used for reconstructing the flood-battered state. The state government is printed 96 lakh tickets in nine series as part of the lottery.The target of this special lottery is to raise Rs 100 crore, which will be the net profit for the state government after meeting all expenses of this special lottery, if all the 96 lakh tickets are sold. Government of Kerala entrusted Kudumbashree Mission as an agency to sell tickets to increase sales.
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