Shri. M. B Rajesh, Minister, Local Self Government Department, Excise Department and Parliamentary Affairs Department, Government of Kerala performed the State Level Inauguration of the Kudumbashree Onam Marketing Fair during the function held at Old Private Bus Stand, Pathanamthitta on 10 September 2024. Ms. Veena George, Minister for Health and Woman and Child Development, Government of Kerala presided over the function.
The Minister said that Kudumbashree made record sales of Rs 23.22 crores through Onam Market Fairs during last year and it is expected that Kudumbashree will break that record this year. The aim is to make a sale of Rs 30 crores. The Minister said that Kudumbashree is a movement that turns everything that touches into gold. So that would be a much easier task for Kudumbashree to achieve this aim. The specialty of this year's Onam is that under the leadership of Kudumbashree, not only fruits, vegetables and paddy are cultivated as usual. Floriculture has also been done extensively this time. Flower cultivation has been done in 1253 acres under the leadership of Kudumbashree in Kerala through more than 3000 women farmer groups. All the flowers needed for Onam will be provided by Kudumbashree. Similarly, 11298 Kudumbashree women farmers' groups cultivated vegetables and fruits for Onam in Kerala on 6798 acres. Kudumbashree will present not only the flowers required for Onam but also vegetables and fruits. Kudumbashree's intervention is helping to contain the price rise in the Onam market to a great extent. Kudumbashree is making a notable intervention through these Onam Markets and it is highly appreciable. The Minister said.
The Minister added that it was Kudumbashree that made the largest contribution to the Chief Minister's Distress Relief Fund (CMDRF) for the survivors of Wayanad Landslides. It is a matter of pride that Kudumbashree made a contribution of Rs 20.07 crores. Kudumbashree has once again proved that it is the epitome of women power. He said. The intervention of Kudumbashree in Wayanad is not limited to this. The Two Day Workshop for preparing the micro plan for the affected families in Wayanad was completed yesterday. Kudumbashree is preparing a micro plan for every affected family to extend them the needed support. Kudumbashree gave leadership to the Community Kitchens, Help Desks and Sanitation. Under the leadership of Community Counsellors, Kudumbashree stepped in to extend mental support to the affected people. This shows the abundance of the interventions of Kudumbashree.
Ms. Veena George, Minister for Health and Woman and Child Development, Government of Kerala said that the Kudumbashree Movement is one of the greatest examples that Kerala has given to the world in the present era. She also added that women empowerment had effectively and beautifully made social advancement possible.
The Minister also performed the official declaration of the First Phase Completion of K-LIFT in Pathanamthitta district and the release of the 'Jeevanam' Handbook. Ms. Veena George, Minister for Health and Woman and Child Development, Government of Kerala received the handbook.
Through Onam Marketing Fair Kudumbashree aims at providing products to consumers at fair prices during Onam. 2140 Marketing Fairs i.e., two in each of the 1070 CDSs under Kudumbashree and 14 District Level Fairs will be organized. According to this, there will be a total of 2154 Marketing Fairs of Kudumbashree all across Kerala in connection with Onam. Each district will be given Rs.2 lakhs and Rs.20,000 each for Rural and Urban CDSs for organizing District Level Marketing Fairs. Apart from this, if more than two Marketing Fairs are organized in Urban CDSs, Rs 10,000 will be given for every Marketing Fair conducted. Through Onam Marketing Fairs, entrepreneurs in Kudumbashree Micro Enterprise-Agricultural Sectors will get the best opportunity to earn income by selling their products. The Marketing Fair will conclude on 14 September 2024.
Shri. R Ajayakumar, Chairman, District Panchayath Standing Committee performed the inauguration of the District Level Kerala Chicken Project. He also performed the first sale of the Onam Kit. Shri. Jiji Mathew, Chairman, Welfare Standing Committee performed the launch of the Curry Powder Products and the first sale. He also distributed the equipment to Home Shop members. The inauguration of the 'Plastic Carry Bag Free Pathanamthitta Campaign' and the Loan Disbursement was performed by Ms. Nirmala Devi, Director, Kerala Bank. Shri. Ajith Kumar, Coordinator, Suchitwa Mission explained about the 'Plastic Carry Bag Free Pathanamthitta Campaign'. The District Level launch of the Branded Chips was also done during the function. Dr. Rana Raj V.R, Programme Officer, Kudumbashree and Chief Executive Officer, Kerala Chicken, explained about the Kerala Chicken Project. Shri. Anish Vasudevan, Designer, who designed the logo of Aaravam 2024, the District Level Onam Marketing Fair was felicitated at the function. The certificate of Dheeram Karate Training programme was distributed by Ms. Ponnamma Sasi, Chairperson, Pathanamthitta Municipality. The video produced for the marketing of the products made by BUDS Children was screened during the function.
Adv. Pramod Narayanan, MLA, Ranni Constituency, Adv. K. U Janeesh Kumar, MLA, Konni Constituency, Shri. K.P Udayabhanu, District Secretary, CPI(M), Shri. P. K Sasidharan, District Secretary, CPI was also present at the function. Ms. Raji P Rajappan, President, District Panchayath welcomed the gathering and Ms. Aadila S, District Mission Coordinator, Kudumbashree Pathanamthitta District Mission delivered the vote of thanks.
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Kudumbashree State Level Onam Marketing Fair starts