'Kudumbashree' branded curry powders would be available in markets very soon. 13 branded items including Chilly powder, coriander powder, turmeric powder, rice powders (puttu podi and appam podi), sambar powder, vegetable masala, fish masala, meat masala, chicken masala, atta etc are ready for sale now. As Kudumbashree's micro enterprises are small scale units with decentralized mode of production and because of its spread and scale of units, it was difficult to develop a single brand of product by maintaining same quality and taste consistently. However Kudumbashree took up the challenge of producing branded Kudumbashree product. As a first step, Kudmbashree has launched the first set of Kudumbashree branded curry powders from Kannur. The official launch of branded curry powders was done by Shri. T.P Ramakrishnan, Minister for Labour and Excise, Government of Kerala at the venue of Saras Mela at Kannur on 23 December 2019.
Kudumbashree had decided to take up curry powders and other food items for our ‘branding challenge’. And Kudumbashree Kannur District Mission took up the task. There are more than 30 micro enterprises in Kannur district which are engaged in production of curry powders. They all joined hands together to form a consortium to start the branding process. Kannur district panchayat had given them needed support and sanctioned Rs 30 lakhs as a fund for these units. As a first step, a detailed study of all these 30 micro enterprises were conducted and their gaps were identified. Thereafter, Kudumbashree listed the requirements for producing same quality product in a decentralized manners.
A standard operating protocol has been introduced to all these units to ensure uniform production and quality. With the help of funds received from Kannur district panchayath various equipment’s were purchased. Equipment like blender, mixer machine etc were purchased and were installed in those units where it was necessary. Thereafter Kudumbashree team formed a ‘curry powders and flour mill consortium’ by including all those units. Kudumbashree had extended training to all members and taught them SOP and operation guidelines. Also, all units got GST and FSSI registration. A brand consultant designed the covers, and the consortium took decision for purchase of raw materials in a centralized manner. After completion of all these steps, Kudumbahree had introduced branded Kudumbashree curry powders to the market!
Kudumbashree would find markets for all these branded items. The products would be soon available in supplyco outlets and Lulu Hypermarket. Also,Kudumbashree is planning to introduce more branded items to the markets by forming consortium s in other districts as well. Hopefully, 'Kudumbashree' branded products would reach your homes very soon.
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