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'Sthreepaksha Navakeralam' Promo Video launched

The promo video of the 'Sthreepaksha Navakeralam' which is being organized by Kudumbashree from 18 December 2021 to 8 March 2022 has been launched at Kudumbashree State Mission, Thiruvananthapuram. Smt. P. I Sreevidya, Executive Director, Kudumbashree launched the video by presenting it to the Gender team members. The promo video includes Ms. Nimisha Sajayan, Cine Actor and the Campaign Ambassador of 'Sthreepaksha Navakeralam' Campaign. Through 'Sthreepaksha Navakeralam' Campaign, it is envisaged to take the awareness messages against dowry and violence towards women to all sectors of the society and thereby bring in a mind shift among the society and the general public.

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'Sthreepaksha Navakeralam' Promo Video launched

Procession in connection with 'Sthreepaksha Navakeralam' Gender Campaign held

Procession and two wheeler rally in connection with the State Level Inauguration of the 'Sthreepaksha Navakeralam' Gender Campaign was held at Thiruvananthapuram on 16 December 2021. The Procession was flagged off by Shri. V Sivankutty, Minister of General Education, Government of Kerala. The Procession started from the Museum Junction and ended at the Statue Junction. The procession was held following the covid protocol. The Campaign would be officially inaugurated by Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala on 18 December 2021.

Shri Murugan Kattakkada, Poet, recited his poem at the programme. Around 300 people including various CDS Chairpersons from the district, Gender Resource Persons, Block Coordinators, Community Councilors became part of the procession. Smt. A Shailaja Beegum, Vice President, District Panchayath, Shri. Salim, President, Welfare Standing Committee, Thiruvananthapuram Corporation, Shri. B.S Manoj, Programme Officer, Kudumbashree, Dr. K.R Shaiju, District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission and Smt. Shani Nijam, Assistant District Mission Coordinator gave leadership to the procession.

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Procession in connection with 'Sthreepaksha Navakeralam' Gender Campaign held

"Sthreepaksha Navakeralam' Gender Campaign announced & logo released

'Sthreepaksha Navakeralam' Gender Campaign was announced and the logo was released. Shri. M.V Govindan Master, Minister, Local Self Government Department and Excise, Government of Kerala has launched the 'Sthreepaksha Navakeralam' Gender Campaign and released the logo of the campaign at Press Club, Kannur on 13 December 2021. The logo of the campaign was launched by the Minister by giving the same to Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree. Kudumbashree organizes the 'Sthreepaksha Navakeralam' Gender Campaign aiming at equipping the society to nurture social attitude against dowry, violence towards women and resist it. Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala would officially inaugurate the campaign scheduled to be held at Kanakakunnu Nishagandhi Auditorium, Thiruvananthapuram on 18 December 2021 at 3 PM.

Ms. Nimisha Sajayan, Cine Actor is the Campaign Ambassador of 'Sthreepaksha Navakeralam' Gender Campaign. Through 'Sthreepaksha Navakeralam' Campaign, it is envisaged to take the awareness messages against dowry and violence towards women to all sectors of the society and thereby bring in a mind shift among the society and the general public. The first phase of the campaign activities which would be kick started on 18 December will continue till 8 March 2022.

During the first week of the campaign, discussions would be held on the topic, 'Dowry & Violence' at 3 lakh Neighborhood Groups (NHGs) and 19,542 Auxiliary Groups across the state. Various activities such as Poster Campaign, Social Media Challenge, Wall Painting Campaigns, Webinars ensuring the participation of College Students etc would be organized in the following weeks.

In connection with the conclusion of the three and a half month long campaign, an International Conclave would be organized including the eminent personalities in Women Empowerment sector at International level. Woman Centric Action Plan would be presented based on the ideas evolved from all districts, as part of the campaign. Kudumbashree would move forward with the follow up activities even after the completion of the campaign. Various programmes such as Women Centric Discussions, Women Centric Fraternities, Women Power Congregations, Women Centric Navakerala Congregation, Gender Club formation at School, College, Ward levels etc would also be organized.

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"Sthreepaksha Navakeralam' Gender Campaign announced & logo releaseden

Kudumbashree entrepreneurs record great sales at Indian International Trade Fair

Kudumbashree entrepreneurs had participated at the Indian International Trade Fair (IITF), which was held at Pragati Maidan, New Delhi from 14-27 November 2021 and recorded sales of Rs 37,91,946. IITF was organized under the leadership of the Ministry of Rural Development and India Trade Promotion Council (ITPO). Saras Mela was also conducted as part of IITF under the leadership of National Rural Livelihood Mission for introducing the best products of rural entrepreneurs across the country. Kudumbashree had actively participated in these trade fairs as well.

The selected products of the entrepreneurs from Wayanad, Kottayam, Idukki and Kozhikode districts were set up for sale in the Kudumbashree Commercial Stall at Kerala Pavilion in connection with IITF. Sales of Rs 10,06,511 was recorded from this stall. Kalyani Catering unit from Thrissur district and Annapurna Catering unit from Malappuram district took part at the Food Court set up as part of the Trade Fair. They served indigenous dishes of Kerala and sales of Rs 6,43,550 was recorded from the food court. The entrepreneurs from Palakkad, Idukki, Malappuram and Thrissur districts had took part in the Saras Trade Fair. They were able to make a sales of Rs 21,41,885. In addition to that, a special theme stall was arranged at IITF on the theme 'Self Reliant India' that explained the Kudumbashree livelihood activities/Entrepreneurship Development Projects.

The IITF trade fair has been a ray of hope for micro entrepreneurs who were in crisis due to the spread of covid-19 pandemic. Kudumbashree has also been making effective interventions to help the Kudumbashree entrepreneurs market their products through various activities such as onam markets, the 'Onam Utsav' Online Trade Fair conducted through www.kudumbashreebazaar.com, Kudumbashree's online portal etc. It is in addition to organizing such trade fairs, Kudumbashree arranges opportunities for the micro entrepreneurs to participate in important trade fairs, thereby help them to find market for their products.

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Kudumbashree entrepreneurs record great sales at Indian International Trade Fairen

World Antimicrobial Awareness Week observance: Webinar organized for Kudumbashree Office Bearers

An online Antibiotic Awareness Webinar was organized for Kudumbashree Office Bearers in connection with the World Antimicrobial Awareness Week observance on 22 November 2021. The awareness classes were led by Dr. Aravind, Head, Infectious Disease Department, Government Medical College, Thiruvananthapuram and Dr. Indu P.S, Head, Community Medicine, Government Medical College, Kollam. The programme was organized jointly by the State Health Department, Kudumbashree and Local Self Government Department.

Sessions were held on the topics such as the right usage of Antibiotics, the issues caused due to negligence and side effects. The office bearers of Kudumbashree CDSs, ADSs and NHGs have taken part in the training programme. The online class was live streamed through the official YouTube, Facebook pages of Kudumbashree and KILA and around 4000 people have watched this online training programme.

Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Dr. Vidya V. S who is in charge of the training section of National Health Mission leads the programme. Shri. C. C Nishad, State Programme Manager, Kudumbashree extended the Vote of Thanks. The World Antimicrobial Awareness Week is celebrated from 19-24 November 2021.

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World Antimicrobial Awareness Week observance: Webinar organized for Kudumbashree Office Bearers

Kudumbashree Auxiliary Group Formation Progressing

The formation of Auxiliary Groups are progressing across the state. The Auxiliary Groups are being formed with the objective of creating a new space for the social, cultural and livelihood upliftment of young women. It is aimed at 'forming a minimum of one Auxiliary Group in every ward'. As per the statistics till 18 November 2021, a total of 19,521 Auxiliary Groups have been formed which has 3,00,531 young women as members. The districts are moving forward with the aim of forming Auxiliary Groups in all wards. In some districts, more than one group has been formed in a ward.

Auxiliary Group Formation also aims at taking the benefits of these various projects, being implemented through Kudumbashree to young women. Young women between 18 and 40 years of age can become members of Auxiliary Groups. One group will be formed in a ward. A group can have a maximum of 50 members. If more women come forward, another group could be formed in the same ward.

The main objectives of Auxiliary Groups include setting an arena that would help in finding opportunities for women empowerment, financial empowerment of the families through young women and thereby to the social upliftment, arranging a public platform to discuss the social issues faced by women such as dowry, domestic violence etc and to find solutions for the same, for equipping young women to get together devoid of the differences in politics, religion, caste, creed and actively involved in the developmental activities of the state, to make the young women confident enough to intervene in the developmental activities, discuss and respond to the general matters of the state according to the present social situations, for quipping the women to function associating with the various campaigns/ programmes such as the 'Jagrutha Samithi' for intervening in the social issues of women, 'Vimukthi' against alcoholism 'Samam' project implemented by the Cultural Department etc, to create an avenue to introduce the activities of various agencies that function for the welfare and development of the youth such as Youth Commission, Youth Welfare Board etc and to achieve good results, for creating awareness about the various livelihood projects being implemented by Central- State Governments, Cooperative Department etc and thereby create opportunities to make sustainable livelihood possible.

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Kudumbashree Auxiliary Group Formation Progressingen

Kudumbashree opens 10 stalls at Indian International Trade Fair 2021- Saras Mela 2021 being held at Delhi

Kudumbashree has opened 10 stalls at the 40th India International Trade Fair 2021- Saras Mela 2021 being held at Delhi. The Indian International Trade Fair is being held under the leadership of India Trade Promotion Organization (ITPO) and Ministry of Rural Development at Pragati Maidan, New Delhi. Saras Mela of National Rural Livelihood Mission for introducing the best products of the rural enterprises, all across India is also being held as part of the IITF. The IITF is being held from 14-27 November 2021. Kudumbashree has four stalls in IITF and there are 6 stalls of Kudumbashree micro entrepreneurs at the Saras Mela.

Commercial Stall to market the various products of Kudumbashree entrepreneurs and Theme Stall on 'Self Reliant India' that explains the livelihood activities and development activities of Kudumbashree are set up at the Kerala Pavilion in connection with the IITF. Also two stalls of Kudumbashree catering units are set up at the Food Court. The selected products of entrepreneurs from Wayanad, Kottayam, Idukki and Kozhikode are for sale at the IITF Commercial Stall. At the food fest, Kalyani Catering unit from Thrissur district and Annapurna Catering Unit from Malappuram district are also participating.

Vishnumaya Handloom, Supriya Foods from Palakkad district, Malleshwara Producer Mill from Attappady of Palakkad district are participating in Saras Mela. Also, Lakshmi Spices and Pickles from Idukki district, Sneha Clay Pottery unit from Malappuram district and Queens Bakery unit from Thrissur district are also taking part in the programme. Kudumbashree has been participating in IITF since 2002. Kudumbashree had bagged for the Best Stall, several times. The Kudumbashree units which participated in the IITF 2019 were able to make a sales of Rs 22 lakhs.

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Kudumbashree opens 10 stalls at Indian International Trade Fair 2021- Saras Mela 2021 being held at Delhi

Kudumbashree State Level Review Meeting held under the leadership of LSGD Minister M V Govindan Master

State Level Review Meeting under the leadership of Kudumbashree State Mission was held at Kudumbashree State Mission office, Thiruvananthapuram on 12 November 2021. The meeting was held under the leadership of Shri. M.V Govindan Master, Minister, Local Self Government Department, Rural Development and Excise, Government of Kerala and he shared his valuable insights at the meeting. The Minister said that Kudumbashree would attain new pace and aims once the Auxiliary Groups start functioning. Young women would get the opportunity to actively involve in the social issues such as domestic violence in the name of dowry, suicide, drug addiction etc and thereby work for the development of the society, added the minister.

Kudumbashree should turn into a centre of power, that would productively involve in the issues that the women fraternity are facing now and in fighting back the same as well. He also suggested that various campaigns should be formulated joining with Women's Commission, Jagratha Samithi, Vimukthi etc. He also said that Kudumbashree members should be able to give leadership to the survey to identify the extreme poor in the state.

The project to give employment to 5 people each in every Local Self Government Institutions so as to find a solution for the unemployment issue of the youth in the state, is effectively progressing and is being implemented in the state. He also added that, K DISC (Kerala Development and Innovation Strategic Council) would converge with the Local Self Government Department and would formulate projects to arrange employment to maximum number of young women within five years under the leadership of Kudumbashree.

He also reviewed the activities implemented in the districts through Kudumbashree during the period of covid-19 pandemic, Subhiksha Keralam Project, Auxiliary Group Formation, Three Tier Organizational System and Election, Local Financial Development, various projects being implemented in agriculture, farming, animal husbandry and micro enterprise sectors, micro finance, social development, women empowerment activities and skill training, PMAY, National Urban Livelihood Mission (NULM) etc being implemented in Kerala through Kudumbashree and their progress as well. The respective District Mission Coordinators explained the various activities being implemented by Kudumbashree in the districts.

Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government Department also reviewed the programmes. Smt. P. I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Kudumbashree Programme Managers, District Mission Coordinators, Assistant District Mission Coordinators and State Programme Managers also attended the review meeting.

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Kudumbashree State Level Review Meeting held under the leadership of LSGD Minister M V Govindan Master

PMAY(U)-LIFE Project ensuring women's participation and women empowerment

The ownership of the houses which are built through PMAY(U)-LIFE Project being implemented through Kudumbashree in Kerala is given to women as part of ensuring women's participation, in addition to providing safe and secure homes. Out of the 1,11,835 approved beneficiaries 87,753 of them are women. Under certain circumstances, when it is unable to give the ownership in the name of the women, the ownership would be given jointly in the name of man and woman or in the name of the man. As of now, construction of 70,463 houses have been completed. By giving the ownership of the completed houses, Kudumbashree is making a notable intervention in women empowerment. Through the 31 Women Construction Units functioning in the urban areas, under the leadership of Kudumbashree, construction of 52 houses which is included in the programme has been completed.

In addition to providing the houses to the beneficiaries, the project ensures a better lifestyle for them as well. As part of this, with the convergence with Pradhan Mantri Ujjwala Yojana, gas connection was provided to 7490 families at subsidy rates and LED lights were provided to 17603 families free of cost. In addition, by converging with Ayyankali Urban Employment Guarantee Scheme, each beneficiary was given 90 additional work days and additional financial assistance of Rs 26,190 was also provided to them. Financial assistance of Rs 70 crores was provided to them in this manner. 95 % of the project beneficiaries are Kudumbashree members. The efforts to make the remaining 5% as Kudumbashree members is progressing.

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PMAY(U)-LIFE Project ensuring women's participation and women empowerment

Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 conducted

Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness about Covid-19 pandemic to Balasabha members in the state functioning under Kudumbashree was conducted on 30 October 2021. A total of 26,054 students from across the state had participated in the examination. The exam is being conducted to take the message of countering the Covid-19 pandemic to students and equip them to analyze whether the Covid protocol is maintained in their own houses.

Kunju Pareeksha is being conducted in online mode in four phases viz., Model Exam, 'Kakkolla Pareeksha' (Quarterly Exam), 'Arakkolla Pareeksha' (Half yearly Exam), and 'Kolla Pareeksha' (Annual Exam). The Model Exam which was conducted on 10 June 2021 as the first phase was also wholeheartedly welcomed by the Balasabha members. The link to participate in the exam was given to the Balasabha members in every district through the respective Kudumbashree CDSs and ADSs. There were 25 questions regarding the prevention of covid-19 pandemic. The students participated in the exams during the time between 10.30 AM and 10.30 PM. Kudumbashree expects that the students would be able to get a clear awareness on how to prevent covid-19 pandemic once all the four exams would be completed. The date of the other exams would be notified later.

The participation of the Balasabha members was ensured in the examination through the Balasabha Resource Persons, Block Coordinators, CDS Chairpersons and ADS members. The State- District Mission had supervised the activities. 'Kunju Pareeksha' (A Small, Simple Exam), the awareness programme is the continuation of the efforts being taken by Kudumbashree to take the awareness lessons about the Covid-19 pandemic to everyone in the society through children.

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Kakkolla Pareeksha', the second phase of 'Kunju Pareeksha' to give awareness to Balasabha members on Covid-19 conductedwn