'Kerala Chicken', the project conceptualized by the Government of Kerala to ensure the market of good quality chicken at affordable rates all across the state, is achieving greater progress with 47 Marketing Outlets. On 14 June 2021, the latest marketing outlet was started at Venjaramoodu of Thiruvananthapuram district of Kerala and with this, the total number of Kerala Chicken outlets has become 47. The total number of farms in the state is 203.
In the first phase of Kerala Chicken Project, it was conceived in such a way that the farms are started and the broiler chicken from the farms is brought directly to the market. This was how the project was conceptualized and implemented.
Following that, from June 2020 onwards, Kudumbashree had started taking actions to sell broiler chicken to the public in 'Kerala Chicken' brand through specially branded marketing outlets of Kerala Chicken. The first marketing outlet in the state was started at Ernakulam district under Ezhikkara CDS. There are 48 farms and 21 marketing outlets in Ernakulam, whereas there are 37 farms and 11 marketing outlets in Thrissur. The total number of farms in Kottayam is 30 and the number of marketing outlets is 9. Thiruvananthapuram has 31 farms and 3 marketing outlets, whereas Kollam has 26 farms and 3 marketing outlets. There are 31 farms in Kozhikode.
The project of taking the full-grown broiler chicken directly to the marketing outlets is being implemented in three phases. In the first phase, the aim was to start 40 farms each in 7 districts (Ernakulam, Kottayam, Thrissur, Kollam, Thiruvananthapuram, Kozhikode, Palakkad) and open 20 marketing outlets each to take the broiler chicken from those farms. In the second phase these activities would be extended to 3 more districts viz. Malappuram, Kannur and Alappuzha districts. It is planned to implement the third phase of the project in the remaining districts during this financial year itself.
The 'Kerala Chicken' Project is jointly being implemented by Kudumbashree, Animal Husbandry Department and Brahmagiri Development Society. This project is supervised by the Animal Husbandry Department. Kudumbashree had taken the lead in taking the broiler chicken to the market through integration farming. Also, a processing unit will be started as a part of this comprehensive project. It is expected that Kudumbashree would be able to start more 'Kerala Chicken' farms and marketing outlets by the end of this financial year itself and secure a notable space in the market.
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