Kudumbashree honoured with Special Recognition Award at Aajeevika Mela

Posted on Monday, November 11, 2019

Kudumbashree Mission was honoured with a special recognition award for it's efforts in extending the technical support to curate the food court at  Aajeevika Mela held at India Gate Lawns, New Delhi. The Aajeevika Food Court set up by Kudumbashree as part of the Aajeevika Mela came to an end on 23 October 2019  attracting masses. The Aajeevika India Food Court was organised by Kudumbashree from 10-23 October 2019 under leadership of Ministry of Rural Development, National Rural Livelihoods Mission. The fourteen day event witnessed participation of more than 120 entrepreneurs from 19 States. The Food service units from Kerala, Goa and Bihar were awarded first, second and third for their performances respectively in the food court. Food service Units from Attappady and Transgender unit from Ernakulam received special recognition for its efforts in taking towards their social and economic empowerment.   

A closing ceremony was held on 23 October 2019 which was graced by the presence of Director General, National Institute of Fashion Technology, Delhi, Additional Secretary Ministry of Rural Development, Joint Secretary Ministry of Rural Development and Director, National Rural Livelihoods Mission. The closing ceremony was an occasion to remember and honor the efforts of Self Help Group families and the agencies involved in making Saras Aajeevika Mela and Aajeevika India Food Court a grand success. Smt. Navaneetha, one of the entrepreneurs from Telangana shared her experience of participating in Aajeevika India Food Court and how the 14 day experience was a great exposure and knowledge enhancement for her. As part of the closing ceremony, two books, 'Flavors from Rural Heartland', a recipe book and 'From Homemakers to Taste makers- Story of her Deli', a coffee table book on woman entrepreneurs in food service were also launched which were developed by a team of professionals from Kudumbashree National Resource Organisation.

Kudumbashree Mission received a unique opportunity and responsibility to manage and coordinate the food court of ‘Aajeevika Mela’. Kudumbashree was entrusted with the duty of organizing the food fest of the Aajeevika Mela because of the initiative and experience of Kudumbashree in organizing food courts along with trade fairs. The event was a great hit among the Delhi masses who enjoyed the heart-warming cooking of the entrepreneurs and was indeed a golden opportunity to 'taste' different flavours of India.

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Food service Units from Attappady and Transgender unit from Ernakulam received special recognition for its efforts in taking towards their social and economic empowerment.