The District Mission of Thrissur came up with a new idea for finding markets for their entrepreneurs, associating with Canara Bank. Similar to the mobile unit of Consumer fed, the Canaravahini would reach the customers and the products of Kudumbashree would be bought by the customers. A branded van would act as a mobile shop which would reach out to the customers and sell the products of the micro entrepreneurs in the district. The programme is being implemented as part of the Corporate Social Responsibility (CSR) activities of Canara bank.
Alathur Rice produced by the JLGs of Annamanada Panchayath in the district, curry powders, other flours, masalas, jam, squash, coconut oil, handicrafts, toiletries etc are for sale at ‘Canaravahini’.
Through various activities, Kudumbashree Thrissur District Mission had been finding maximum market for their products and is monitoring them as well. Kudumbashree District Mission of Thrissur understood that only through such out of the box initiatives that market could be assured for the products. Through different initiatives to market the products, Kudumbashree Thrissur District Mission is standing out unique.
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