Kudumbashree 'Fresh Bites' Project was launched. Shri. M. B Rajesh, Minister, Local Self Government Department, Excise Department, Parliamentary Affairs Department, Government of Kerala performed the State-Level Inauguration and Product Launch of the Kudumbashree Fresh Bites during the function held at Wedding Village, Civil Line, Thrissur on 26 August 2024. Adv. K Rajan, Minister for Revenue and Housing, Government of Kerala presided over the function.
The LSGD Minister said that the 'Fresh Bites' Project implemented by Kudumbashree will help the NHG women to achieve economic prosperity. Kudumbashree's strength is their innate talent or gift in cooking flavorsome food. Kudumbashree is successfully implementing various programmes such as Janakeeya Hotel, Premium Cafe, Lunch Bell Project etc. This Onam, Kudumbashree's Fresh Bites Branded Chips and Sarkaravaratti (jaggery coated banana chips) will reach all over Kerala. The product has a branding and reasonable price that can compete with any corporate. Vegetable Farming is being done in 12000 acres aiming the onam market. Through this, more than three lakh women farmers are getting livelihood. And floriculture is also done in1500 hectares of land. The entrepreneurs running the Janakeeya Hotels have been provided with an average subsidy of Rs 16 lakhs per Janakeeya Hotel apart from providing rice at subsidized rates, as well as water, electricity and building. Significant interventions are being made to help entrepreneurs.
Through the K-LIFT (Kudumbashree Livelihood Initiative for Transformation) Project to provide employment to women, three lakh people will be provided livelihood within the next one year. Out of this 70,000 people have already got employment. It was Kudumbashree that gave the common women the opportunity to get employment and income, to stand on their own feet and live with self-respect.
As part of strengthening the rehabilitation activities in Wayanad, the micro plan required for each family is being prepared under the leadership of Kudumbashree. Also, the amount collected from Kudumbashree members across the state will be handed over to the Chief Minister's Distress Relief Fund (CMDRF)on 29 August 2024. The Minister said that when Kerala becomes an example for the world for complete rehabilitation, it will have the stamp of Kudumbashree and clarified that Kudumbashree is a movement that changed the destiny of women's lives in Kerala.
In his presidential address, Adv. K Rajan, Minister for Revenue and Housing, Government of Kerala said that it is very gratifying that Kudumbashree's branded chips and sarkaravaratti will reach every family during Onam through the respective clusters and it is a matter of pride that many women will get employment through it.
Shri. M . Krishna Das, Chairman, Guruvayoor Municipality and Chairman, Chamber Association, handed over Rs 25 lakhs Shri. M. B Rajesh, Minister, Local Self Government Department, Excise Department and Parliamentary Affairs Department, Government of Kerala, as a contribution of Guruvayoor Municipality to Chief Minister's Distress Relief Fund. The Minister felicitated Shri. Siju Rajan, Co-founder of Team Brandism, who designed the cover of Fresh Bites.
Shri. Sreekanth A.S, Programme Officer, Kudumbashree explained the project. Shri. V. S Prince, President, Thrissur District Panchayath was the Chief Guest of the function. Shri. Basanth Lal S, President, Grama Panchayath Association, Ms. Satyabhama Vijayan, Chairperson, Thrissur Corporation 1 CDS, Ms. Rejula Krishna Kumar, Chairperson, Thrissur Corporation 2 CDS, Ms. Omana K. N, President, Curry Powder Consortium and Ms. Smitha Sathyadev, President, Kudumbas
Ms. Rejeena T.M, District Mission Coordinator, Kudumbashree Thrissur District Mission welcomed the gathering and Dr. Shanavas, Programme Officer, Kudumbashree delivered the vote of thanks. Assistant District Mission Coordinators, Kudumbashree Thrissur District Mission, Block Coordinators and Accountants participated in the programme.
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Kudumbashree 'Fresh Bites' Project launched