Kudumbashree made a strong presence at the 41st India International Trade Fair (IITF) organized at Pragati Maidan, New Delhi from 14 November 2022 under the aegis of India Trade Promotion Organization and Union Ministry of Rural Development. The commercial stall for marketing the products in the Kerala Pavilion at IITF has two stalls for marketing the various products of NHG members from 14 districts. Also, a special themed stall has also been set up to explain Kudumbashree livelihood activities/enterprise projects based on the theme 'Vocal for Local, Local to Global'. The food court adjacent to the fair also has Kudumbashree Cafe units (Karuna from Kozhikode district and Sree Vigneshwara from Ernakulam district).
IITF also hosts Saras Mela, which is organized by the National Rural Livelihood Mission to promote the best products of rural entrepreneurs across India. Saras Mela has six stalls of Kudumbashree entrepreneurs. Megha, Vandanam, Chamundeshwari, Ushas, Sangeetha and Shree Aambal units from Palakkad, Wayanad, Idukki and Ernakulam districts are participating in Saras Mela. The fair will conclude on 27 November 2022.
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Kudumbashree makes a strong presence at the India International Trade Fair