News

PM Yuva Pilot Project completed & Awards announced

Pradhan Mantri Yuva Yojana 2.0 (PM Yuva) Project, piloted in Kerala under the leadership of Kudumbashree has been completed now. The Awards of PM Yuva have also been announced. Shri. M. V Govindan Master, Minister, Local Self Government Department, Rural Development & Excise, Government of Kerala inaugurated the culminating session in online mode on 22 September 2021. Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala presided over the function. Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree declared the awards.

Pradhan Mantri Yuva Yojana 2.0 (PM Yuva), formulated by the Ministry of Skill Development and Entrepreneurship was implemented in Kerala as a pilot project. The project envisaged enabling the youth to become entrepreneurs rather than job seekers and thereby turn them into employers. Kudumbashree is the state nodal agency for implementing the programme in Kerala. The project was implemented in Kozhikode, Malappuram, Palakkad, Thrissur and Alappuzha districts of Kerala.

The project includes activities that create an enabling ecosystem for the young entrepreneurs. This project comprises various awareness programmes that includes the entrepreneurship development of current entrepreneurs, guidance to the new entrepreneurs, Entrepreneurship Development Programmes (EDP) that includes various camps etc. The project mainly aims at creating a path for the entrepreneurs to connect with the business network and equip them to overcome the crisis they would have to face now or in the future. The project was implemented in two phases- Community level and Institutional level. Entrepreneurship awareness and three day Boot Camp training that would help in entrepreneurship development was organized at the community level. Whereas, at the Institutional level, Kudumbashree implemented entrepreneurship development training and needed training was provided to the selected teachers at the vocational educational institutions (Polytechnic, JSS, ITI, PMKVY).

The programmes in both levels (Institutional level and Community level) were implemented in Kozhikode, Malappuram and Thrissur districts. Institutional level was implemented in Palakkad district and Community level was implemented in Alappuzha district. Through these two level activities, 1607 students have completed the entrepreneurship development in the institutional level. 154 new entrepreneurs and 131 current entrepreneurs were benefitted as part of the community level training.

Content highlight

PM Yuva Pilot Project completed & Awards announceden

Winners Announced : 'Onapulari' & 'Poove Poli' Online Onam celebrations for BUDS children & Balasabha members

Winners of 'Onapulari' and 'Poove Poli', the online onam celebrations, which consisted of various competitions, organized amidst the crisis of covid-19 pandemic, for the students of BUDS Institutions and Balasabha members, in all its glory, taking necessary precautions has been announced. Shri. M. V Govindan Master, Minister, Local Self Government Department, Government of Kerala announced the state level winners of these competitions on 17 September 2021. A panel of experts had selected the winners. The winners would be awarded with momentos, certificates and other gifts.

'Onapulari 2021' the onam celebrations organized for the students of the BUDS Institutions that function in the Local Self Government Institution Level was held during 19-23 August 2021. 'Malayali Manka', 'Kerala Sreeman/Mahabali', 'Onappatt', 'Njanum ente pookkalavum', Drawing competition etc were organized in the junior-senior levels. Parents took the photo/ video of the performances of the BUDS students and sent the same to the BUDS teachers. A total of 3058 children from BUDS Schools and BUDS Rehabilitation centres have become part of these celebrations. 'Poove Poli 2021', the onam celebrations organized for the Balasabha members were held during 20-23 August 2021. ' Mavelikkoru kath' (A letter for Maveli), 'Onappattu' (Onam Song) and 'Athapookkalam' competitions were organized and 28,015 students from 6344 Balasabhas participated. Balasabha members took part in the competitions, by sending the videos or photos of the competitions to the concerned people in the CDS level. A panel of experts selected the winners at the district level as well.

The results of the competitions are available in this link: www.kudumbashree.org/onam2021. Kudumbashree team members had taken greater efforts in formulating, coordinating and implementing the programmes at its best to celebrate the onam in all its glory, amidst the crisis of covid-19 pandemic.

Content highlight

Winners Announced : 'Onapulari' & 'Poove Poli' Online Onam celebrations for BUDS children & Balasabha members

Registration starts for 'PEARL' for the emigrants who are in crisis

The registration for 'PEARL' (Pravasi Entrepreneurship Augmentation and Reformation of Livelihoods), the Pravasi Bhadratha Nano Programme being implemented through Kudumbashree has been started. The Pravasi Bhadratha Programme formed by the Government of Kerala through NORKA Roots to support the emigrants who are in crisis due to covid-19, had officially been launched on 26 August 2021. As part of this Kudumbashree has received the opportunity to implement the Pravasi Bhadratha Nano Programme, converging with the NORKA Roots. The registration process of this programme has been started now. The details of the 'PEARL' Programme is given as follows.

1. Who are the beneficiaries?
The emigrants who lost their livelihood in the background of covid-19 pandemic are the beneficiaries of this programme. They should be the family members of Kudumbashree NHG members (who hold an NHG membership for a period of at least 6 months) or be the family members of the newly formed women auxiliary groups of Kudumbashree. The beneficiary should have been an emigrant for at least 2 years. Either men or women can become the beneficiaries of the programme. The family members of the emigrants who had died due to covid-19 can become the beneficiaries of the programme. If the jobless emigrant is a patient, their family members can also become the beneficiaries of the same. Those who have already started the enterprise after returning to their homelands losing their livelihood due to covid-19 can expand the same through this programme.

2. Which are the various stages of the programme?
In the first stage, the jobless emigrants would be identified and be considered as a special section. Those who are interested in starting the enterprises would be equipped for the same. In the second stage, they would be equipped to become entrepreneurs by extending General Orientation training, Entrepreneurship Development training and skill training. Those emigrants who do not need skill training and have prior experience can make registrations at the respective CDSs directly for starting the enterprises. In the third stage, the needed financial aid and support would be given to the enterprises and efforts would be made to start the enterprises and ensure the sustainability of the same.

3. How is financial support given?
The beneficiaries would be given interest free loans of a maximum of Rs 2 lakhs per individual or 75% of the total project cost of the enterprise, whichever is lower. The remaining 25% amount should be borne by the beneficiaries. The beneficiaries should repay this Interest Free Loan as equal installments within 21 months after the three month moratorium period, once the first installment is received.

4. How to apply?
The application form is available on the website of Kudumbashree. It is also available at the CDSs. The beneficiaries should submit the applications at the respective CDSs, along with the documents that prove their eligibility to become part of the programme. Those who need the enterprise training should register in the Kudumbashree job portal. The application form, job portal link and other details are available in this link: www.kudumbashree.org/pearl.

Content highlight

Registration starts for 'PEARL' for the emigrants who are in crisisen

Grading of 1095 Janakeeya Hotels completed

The grading of 1095 Janakeeya Hotels has been completed. Shri. M.V Govindan Master, Minister, Local Self Government Department, Government of Kerala made the official announcement regarding the completion of the grading of the Janakeeya Hotels on 9 September 2021. Out of the 1095 Janakeeya Hotels, 266 Janakeeya Hotels have secured A plus grade and 359 Janakeeya Hotels have secured A grade. Whereas 285 Janakeeya Hotels have secured B grade and 185 Janakeeya Hotels have secured C grade.The grading process has been completed based on a special index. The grading of the Janakeeya Hotels aims at improving the performance and quality of the Janakeeya Hotels and to elevate them to the next level. Janakeeya Hotels has been launched as part of the 'Hunger Free Kerala' Programme of the Government of Kerala.

Rs 23.64 crores has been allotted for the Janakeeya Hotel Programme during the 2020-21 financial year and the same has been fully utilized. Rs 20 crores has been allotted for this year and out of which Rs 18.20 crores had already been given as subsidy and revolving fund to the entrepreneurs. The Grading Index was prepared in association with the Institute of Hotel Management and Technology. The grading was completed based on the criteria such as hygiene, variety of the dishes, quality of the food, working time, monthly sales and condition of the building and surroundings where the Janakeeya Hotel functions. Kudumbashree would extend the support including training and financial aid to those entrepreneurs who failed to attain better grades.

The Janakeeya Hotels are functioning in the micro enterprise model of Kudumbashree. An average of 1.80 lakh meals are being sold through Janakeeya Hotels everyday. Kudumbashree aims at improving their functioning and extending the Janakeeya Hotels to more areas that would be of help to the public, based on the local opportunities. Through this, many women who are working in the canteen-catering sector would be able to enter into this sector and earn a better income of their own.

'Huger Free Kerala' was the programme presented by the Government of Kerala in the Budget during the 2019-20 financial year. The programme aimed at distributing food at affordable rates or at free of cost to the financially backward people, destitute and the geriatrics, on a daily basis. In the first stage, it was started as 'Community Kitchen' to ensure the availability of food to all, as part of the covid-19 countering activities. Following that, the name of the Community Kitchens were changed to 'Kudumbashree Janakeeya Hotels' across the state. The Janakeeya Hotels function associating with the Local Self Government Institutions and the Food and Civil Supplies Department of the Government of Kerala. Meals are available at the Janakeeya Hotels at Rs 20 per meal. Through this programme, 4895 Kudumbashree members are able to earn a regular income of their own.

Content highlight

Grading of 1095 Janakeeya Hotels completeden

Financial support of Rs 196.22 crores to Kudumbashree ADSs and Oorusamithis of Attappady

In the background of the second wave of covid-19 pandemic in the state, Government of Kerala would provide financial support of Rs 196.22 crores to 19,489 Kudumbashree Area Development Societies (ADSs) in the state and 133 Oorusamithis of Attappady. Rs 1 lakh each would be given to them as Revolving Fund. Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala inaugurated the programme as online on 8 September 2021. Shri. M. V Govindan Master presided over the function.

Government Order has been issued for providing Rs 196.22 crores to Kudumbashree regarding the same. The programme is being implemented by including the same in the '100 Day Programme' of the Government of Kerala. The programme aims at extending support to the NHGs, who had been facing various challenges such as health issues and income loss due to the covid-19 pandemic and the lockdown. Special criteria had been issued to identify the eligible NHGs to provide the Revolving Fund. As per this, the ADSs would submit the proposals to the respective CDSs regarding the identification of the NHGs and the nomination on how much amount is needed to be issued as Revolving Fund. The Revolving Fund of Rs 1 lakh each received by the ADSs would be helpful for the internal lending of the NHGs. As many NHGs in the state would benefit from this. As per the programme, the respective ADSs would provide the Revolving Fund to the NHGs. Considering the efficiency and the promptness of the NHGs in repayment of the loans, the ADSs would give Rs 10,000 to Rs 20,000 to the NHGs. The ADSs holds the responsibility to ensure that this fund is only used for the internal lending activities.

Smt. Sarada Muraleedharan, Additional Chief Secretary, Local Self Government Department, Government of Kerala delivered the welcome speech and Smt. P.I Sreevidya, Executive Director, Kudumbashree Mission extended the vote of thanks. Following the state level inauguration, the fund distribution inauguration was also held at Panavoor CDS of Thiruvananthapuram district and Pariyaram CDS of Kannur district. Shri D.K Murali, MLA, Vamanapuram Constituency handed over the cheque to the Panavoor CDS Chairperson and Smt. Adv. K.K. Retnakumari, Chairperson, Health and education Standing Committee, District Panchayath, Kannur handed over the cheque to the Pariyaram CDS Chairperson.

Content highlight

Financial support of Rs 196.22 crores to Kudumbashree ADSs and Oorusamithis of AttappadyEN

Last date of Kudumbashree 'Onam Utsav' Online Trade Fair extended till 15 September 2021

The last date of Kudumbashree 'Onam Utsav', the online Trade Fair, being conducted through www.kudumbashreebazaar.com, the e-commerce portal of Kudumbashree is extended till 15 September 2021. 'Onam Utsav' was launched to extend maximum support to Kudumbashree micro entrepreneurs and farming group members (JLG) to make maximum out of the onam market.

Various offers are introduced in the 'Onam Utsav' online trade fair. Discounts are given upto 40% as part of the 'Onam Utsav'. Those who purchase for more than Rs 1000 would get an additional discount of 10% as well. The products would be delivered free of cost all across the country, associating with the Postal Department. There are attractive combo offers as well.

Food products, apparels, cosmetic products, masala powders, bags, umbrellas, spices, toiletries, honey, ragi, millet, cardamom, coffee etc from tribal sectors are also available. The customers can buy around 1000 products from this online trade fair. The customers would get the opportunity to buy the organic, pure and ethnic products produced by Kudumbashree entrepreneurs, with greater discounts from anywhere across the country through this online trade fair.

Content highlight

Last date of Kudumbashree 'Onam Utsav' Online Trade Fair extended till 15 September 2021

‘Kudumbashree oru Nerchithram’ Season 4- Photography Competition: Date extended till 15 September 2021

The date for submitting entries for 'Kudumbashree oru Nerchithram' Season 4- Photography Competition is extended till 15 September 2021. Kudumbashree Mission has launched the Season 4 of ‘Kudumbashree or Nerchithram’ Photography Competition for motivating the aspiring photographers and to propagate the activities of Kudumbashree Mission through photographs.

The contestants may submit photographs that would reflect the priority projects of Kudumbashree Mission. The photographs should reflect the activities of Kudumbashree such as, Kudumbashree Neighbourhood Group meetings, various enterprises run by Kudumbashree women including Kudumbashree canteens and cafes, the farming activities of Kudumbashree women, the parking management of Kudumbashree women at railway stations and various other spots, the waiting halls managed by Kudumbashree entrepreneurs, housekeeping services and the activities of the BUDS institutions etc.

The jury, composed of renowned photographers and officials of Kudumbashree Mission will select the winner. The Award for the Best Photographer will be Rs 25,000. The second prize and third prize will be Rs 15,000 and Rs 10,000 respectively. Rs 2000 each will be issued for 10 entries as consolation prizes.

Entries may be sent to the mail id, kudumbashreeprcontest@gmail.com or may be sent in CD Format to the address, The Executive Director, Kudumbashree State Mission Office, Trida Building, Medical college P.O, Thiruvananthapuram-695011. The name, address, mail id and contact number should be mentioned along with. A short note on the photograph should be attached along with. The photographs should not contain any watermarks. More details of the notification is available in the link : www.kudumbashree.org/photography2021.

The first season of ‘Kudumbashree or Nerchithram’ was conducted during November- December 2017, the second season during February -March 2019 and the third season was held during January- February 2020. The three seasons of 'Kudumbashree Oru Nerchithram' Photography Competition resulted in a huge success. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 23 revolutionary years.

Content highlight

Kudumbashree oru Nerchithram’ Season 4- Photography Competition: Date extended till 15 September 2021en

Sales of Rs 12.45 crores through Kudumbashree Trade Fairs and Onam Markets

Through Onam Trade Fairs and Onam Markets, Kudumbashree had made better marketing opportunities for Kudumbashree entrepreneurs and farming group members during this onam season amidst the challenges caused by covid-19. A sales of Rs 12.45 crores was recorded through these trade fairs and markets, which were organized wherever possible in the state level, LSGI level and district levels maintaining the covid protocols. The trade fairs and onam markets were started from 16 August 2021 onwards.

Kudumbashree had organized onam trade fairs on its own and converging with Supplyco, Agriculture Department and various other departments as well. Such trade fairs were organized in the LSGI level and district level. A total of 905 onam trade fairs were organized in the LSGI level under the leadership of the respective CDSs. In addition, 21 district level trade fairs were also organized. Products of 19,704 entrepreneurs and vegetables of 16,434 farming groups (Joint Liability Group-JLG) were made available to the public as part of the onam trade fairs. Food kits comprising of Kudumbashree products were packed and delivered to the needy as per the order in 9 CDSs of Malappuram and Kollam districts. 2429 food kits were distributed. Kudumbashree was able to make a sales of Rs 9,64,29,930 through kits and trade fairs.

In addition, the products of the JLGs were also given importance. Onam Markets were organized in the CDS level from 16-20 August 2021 and sales of Rs 2,80,61,461.4 were also recorded. 7.53 lakh kg vegetables of 27,442 JLGs were made available to the general public through these markets. Kudumbashree micro entrepreneurs and JLG members were make maximum out of this opportunity, during this crisis period.

Content highlight

Sales of Rs 12.45 crores through Kudumbashree Trade Fairs and Onam Marketsen

Kudumbashree to implement Pravasi Bhadratha Programme- PEARL joining hands with NORKA Roots

Kudumbashree is to implement Pravasi Bhadratha Programme- PEARL (Pravasi Entrepreneurship Augmentation and Reformation of Livelihoods), joining hands with NORKA Roots. Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala inaugurated the Pravasi Bhadratha Programmes at Symphony Hall, Mascot Hotel, Thiruvananthapuram on 26 August 2021. The MoU regarding the same was exchanged by Smt. P.I Sreevidya, Executive Director, Kudumbashree and Shri. K. Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots.

Shri. P. Rajeev, Minister for Law, Industries and Coir, Government of Kerala presided over the function. Shri. M.V Govindan Master, Minister, Local Self Government Department, Rural Development and Excise, Government of Kerala attended the programme online and delivered the keynote address. Dr. K. Ellangovan IAS, Principal Secretary, Industries & Norka,Government of Kerala welcomed the gathering.

Pravasi Bhadratha Programme is a financial security programme being launched for the welfare of the emigrants who had returned to Kerala losing their livelihoods. PEARL is the emigrant survival programme being implemented by Kudumbashree as part of the 'Pravasi Bhadratha' Nano Programme implemented by the Norka Department. The interest free loan for starting new enterprises through Kudumbashree is provided to the jobless emigrants from the amount allocated by the Norka Roots for the welfare of the emigrants.

Interest Free loan and other support would be provided via Kudumbashree for starting enterprises through this programme. Financial support would be provided to the members of the newly formed women auxiliary groups as part of Kudumbashree, if they or their family members are jobless emigrants, to form enterprises through this programme. The objectives of the programme include minimizing the insecurity of the jobless emigrants, providing Interest Free loan to the emigrants who had returned to the homelands after losing their livelihood, for income generating opportunities, providing skill training for starting enterprises and ensuring financial independence by securing steady income for jobless emigrants.

Pravaasi Bhadratha Programme-Mega would be implemented associating with KSIDC Kerala State Industrial Development Corporation (KSIDC).The MoU regarding the same was exchanged by Shri. Rajamanikyam IAS, Managing Director, KSIDC and Shri. K. Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots. Pravasi Bhadratha Programme-Micro would also be implemented. Shri. K Varadarajan, Resident Vice Chairman, NORKA-Roots gave away felicitations and Shri. K Harikrishnan Namboothiri, Chief Executive Officer, NORKA Roots delivered the vote of thanks.

Content highlight

Kudumbashree to implement Pravasi Bhadratha Programme- PEARL joining hands with NORKA Roots

Kudumbashree organized 'Onapulari' & 'Poove Poli'-Online Onam celebrations for BUDS children and Balasabha members

Kudumbashree had organised 'Onapulari' & 'Poove Poli'-Online Onam celebrations for Buds children and Balasabha members, during this onam season. The online onam celebration programmes envisaged to create an opportunity for BUDS and Balasabha children to celebrate this onam in all its glory, with continuing care amidst the crisis of the covid-19 pandemic. Prizes would also be distributed among those who showcased the best performances in the onam celebrations that consisted of various competitions.

'Onapulari 2021' the onam celebrations organized for the students of the BUDS Institutions that function in the Local Self Government Institution Level has been started on 19 August 2021. Better participation was reported in the competitions from the first day itself. Around 5000 children became part of the competitions that lasted till 23 August 2021. 'Malayali Manka', 'Kerala Sreeman/Mahabali', 'Onappatt', 'Njanum ente Pookkalavum', Drawing competition etc were organized in the junior-senior levels. Parents had taken the photo/ video of the performances of the BUDS students and had sent the same to the teachers. These videos would be judged and the winners would be selected. Everyone who had participated in the programme would be entitled with the 'Certificate of Participation'. In addition, those who get the first three places in the district level and state level would be awarded with certificates and mementos.

The onam celebrations for the Balasabha members were organized in the name 'Poove Poli 2021'. The Poove Poli was started from 20 August 2021 and it included various competitions such as ' Mavelikkoru kath' (A letter for Maveli), 'Onappattu' (Onam Song) and 'Athapookkalam'. The members had participated in the competitions as groups representing their respective Balasabhas. The videos/photos of the competitions were sent to the concerned people at the CDS level. The competitions were held till 23 August 2021 and around 4 lakh children became part of these celebrations.

Content highlight

Kudumbashree organized 'Onapulari' & 'Poove Poli'-Online Onam celebrations for BUDS children and Balasabha members