Kudumbashree Kannur District Mission launched 'Meraki' Brand Kurta of Kudumbashree entrepreneurs. The enterprise was launched by Shri. V. Sivadasan, Member of Parliament, Rajya Sabha at Najmulhuda Shopping Complex, Meruvambai, Kannur on 7 August 2021. The enterprise was started by Kudumbashree Kannur District Mission, by joining a group of Kudumbashree women who knew tailoring beforehand and had lost their livelihood opportunities due to the crisis of Covid-19 pandemic.
'Meraki' Brand Kurta, which is launched at the state level is the first of its kind branded Kurta of Kudumbashree and the same would soon be available online. The 'Meraki' Brand kurtas would be available in all sizes. The enterprise has a special logo and branded price tag and was launched by joining the women from Koothuparamba block, who knew tailoring beforehand. The training was extended to the entrepreneurs under the leadership of the National Institute of Fashion Technology (NIFT), Kannur, an institution for Fashion, Design, Technology and Management, located in the Dharmashala of Kannur, during the first week of March 2021. The training extended was on the new trends in the fashion world and new designs.
The micro entrepreneurs were divided into four enterprise groups and they would function as the enterprises of the Startup Village Entrepreneurship Programme (SVEP). If pre-orders are given, they would also stitch dress codes as well. The 'Meraki' Brand Kurta also has a Customer Care Centre. 8281709388 is the contact number of 'Meraki' Brand Kurta of Kudumbashree.
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