Marketing is the key component for the success of any enterprise. Kudumbashree have already developed a brand image in the minds of common people that the products from Kudumbashree are pure and is of best quality. Low market penetration and tough competition from the products and marketing strategies of large scale enterprises was posing a challenge to Kudumbashree products. It is as a solution to this issue, that Nano Markets were launched. In Nano Markets, Kudumbashree products are positioned in par with its near competitors.
Kottakkal Municipality Community Development Society has launched the Nano market at Municipal office with the intention of promoting the market opportunities of Kudumbashree products, to provide a constant income for NULM entrepreneurs, create local demands and provide permanent outlets, increase market visibility and reinforce the brand of Kudumbashree products in the minds of local customers. Kudumbashree Nano Market is installed in the front office of Kottakkal Municipality with the full support of Kottakkal Municipal council. The location is very much suitable to exhibit and promote sales of Kudumbashree products. Variety of curry powders of Kusumam Unit and Soparnika SHG, Pickles of Santhwanam SHG, Powders and dried chilly of Chaithanya SHG, Handmade Chocolates and cakes of Theertha SHG units of Kottakal are now selling their products through Nano Market. Rs. 750 is the average sales recorded per day. The stock register and sales register are maintained by Community Development Societies(CDS) and entrepreneurs would get their payments after 15 days. CDS will get 5-10% commission on the basis of the recorded sales.
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