Kudumbashree has opened 10 stalls at the 40th India International Trade Fair 2021- Saras Mela 2021 being held at Delhi. The Indian International Trade Fair is being held under the leadership of India Trade Promotion Organization (ITPO) and Ministry of Rural Development at Pragati Maidan, New Delhi. Saras Mela of National Rural Livelihood Mission for introducing the best products of the rural enterprises, all across India is also being held as part of the IITF. The IITF is being held from 14-27 November 2021. Kudumbashree has four stalls in IITF and there are 6 stalls of Kudumbashree micro entrepreneurs at the Saras Mela.
Commercial Stall to market the various products of Kudumbashree entrepreneurs and Theme Stall on 'Self Reliant India' that explains the livelihood activities and development activities of Kudumbashree are set up at the Kerala Pavilion in connection with the IITF. Also two stalls of Kudumbashree catering units are set up at the Food Court. The selected products of entrepreneurs from Wayanad, Kottayam, Idukki and Kozhikode are for sale at the IITF Commercial Stall. At the food fest, Kalyani Catering unit from Thrissur district and Annapurna Catering Unit from Malappuram district are also participating.
Vishnumaya Handloom, Supriya Foods from Palakkad district, Malleshwara Producer Mill from Attappady of Palakkad district are participating in Saras Mela. Also, Lakshmi Spices and Pickles from Idukki district, Sneha Clay Pottery unit from Malappuram district and Queens Bakery unit from Thrissur district are also taking part in the programme. Kudumbashree has been participating in IITF since 2002. Kudumbashree had bagged for the Best Stall, several times. The Kudumbashree units which participated in the IITF 2019 were able to make a sales of Rs 22 lakhs.
Kudumbashree opens 10 stalls at Indian International Trade Fair 2021- Saras Mela 2021 being held at Delhi