The first sales outlet of Kerala Chicken under the leadership of Kudumbashree have started functioning at North Paravur of Ernakulam district on 30 June 2020. Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala inaugurated the outlet through video message. The enterprise is started jointly by Smt. Renuka Rajan and Smt. Anaswara, who are the NHG members under Ezhikkara CDS. Five chicken farmers were given day old chicks before 40 days to provide broiler chicken to these outlets. They farmers were provided with day old chicks in such intervals so that continuous supply is ensured in the sales outlet.
Kudumbashree implemented the Kerala Chicken Programme in different phases. In the first phase, Integration Farming was done associating with Kerala State Poultry Development Corporation (KEPCO). This was the programme in which the 53 farmers from Thiruvananthapuram, Kollam and Pathanamthitta districts were given one day old chicks by KEPCO and they bought back the chicken after 40 days. Following that, Kudumbashree signed a contract with Meat Products of India (MPI) for Integration Farming in Ernakulam and Kottayam districts. The programme of identifying farmers who are doing broiler farming/ interested in maintaining broiler farms were provided with CEF (Community Enterprise Fund). This financial support to farmers was also started parallel. As of now, CEF was provided to 545 farmers.
The construction of Poultry Processing Plant including Breeder Farm, Poultry Line and Rendering Plant had already been started in Thiruvananthapuram under the banner of a producer company formed by Kudumbashree. These activities were progressing as part of the Kerala Chicken Project. As a next step, Integration Farming (the process in which one day old chicks, medicine and feed would be given and the broiler chicken would be bought back after 40 days) was also started simultaneously under the umbrella of Kudumbashree Broiler Farmers Producer Company. For the last 6 months, 95 broiler farmers were given 4,16,000 chicks in 4 terms, the matured chickens were bought back and were sold in the market.
In addition to the sales outlet started at North Paravur, activities had already been started for opening sales outlets at Thirumarady, Aayavana, Kottappadi and Maradi of Ernakulam district before 15 July. 34 farmers were given one day old chicks for supplying chicken to these outlets. The matured chicks would be bought back and it is expected to bring them for sale when those sales outlets start functioning.Kudumbashree aims at starting 100 Kerala Chicken outlets before September by doing Integration Farming through 124 farmers and 200 outlets before December 2020 by doing Integration Farming through 220 farmers. Kerala Chicken Programme was started envisaging the sustainable change in the broiler chicken market of Kerala.