'Coir and Craft’ Stores, which was announced in the Chief Minister's 100 Day Programme, had started functioning at Alappuzha and Kasaragod districts. Shri. A.C Moideen, Minister, Local Self Government Department, Government of Kerala officially inaugurated the stores in online mode on 25 January 2021. Dr. T.M Thomas Issac, Minister, Finance Department, Government of Kerala presided over the function. The stores are set up at Kaikkadav near Trikaripur of Kasaragod district, Alappuzha Municipal Bus Stand and Mararikulam of Alappuzha district.
The ‘Coir and Craft’ Stores are formed under the leadership of Kudumbashree, aiming at finding a market for coir and handicraft products. The project is implemented converging with the Coir Department, Government of Kerala. The main Coir and Craft Stores envisages to find a market for coir products, handicrafts produced by Kudumbashree entrepreneurs and other products of Kudumbashree entrepreneurs. The detailed guidelines of the project were given to the districts and were directed to identify better spaces and launch stores based on those guidelines. The inaugurated stores are set up in the space given by the respective LSGIs and are arranged with the best interiors. The coir products needed for the stores were given by the Kerala State Coir Corporation (KSCC). The handicrafts were collected from various entrepreneurs in the district. The shelves for other Kudumbashree products are also arranged.
In the first phase, other districts have also come forward with interest to start 45 stores by identifying spaces. Through these Coir and Craft Stores, Kudumbashree members would be able to find a better market for coir products and products of Kudumbashree entrepreneurs and hope that they would be able to find better income through these stores which function in the enterprise model.