Symposium on Digital Marketing & Launch of Kudumbashree Products at ONDC was held at Symphony Hall, Mascot Hotel, Thiruvananthapuram on 2 March 2023. Shri. M. B Rajesh, Minister of Local Self-Government Department and Excise Department, Government of Kerala officially inaugurated the project to make household products available on ONDC (Open Network for Digital Commerce) digital platform. The minister inaugurated the project by ordering and buying millet powder online. This project is a part of the 100-Day Action Programme of the Government. The Minister said that Kudumbashree aims to make 700 products available on the ONDC platform in the next financial year and this start is a milestone.
Shri. V.K. Prasanth, MLA presided over the function. Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Shri. V.P Joy IAS, Chief Secretary, Government of Kerala delivered the keynote address. Shri. Sreekanth A.S, Programme Officer, Kudumbashree delivered the vote of thanks. Shri. Nithin Nair, Vice President, ONDC and Shri. Dileep Vamanan, Director, Cellmetric Pvt Ltd was also present at the function. A symposium was also organized on Digital marketing for selected entrepreneurs from the districts in connection with the inaugural programme of the launch of Kudumbashree products on the ONDC platform.
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Symposium on Digital Marketing & Launch of Kudumbashree Products at ONDC held