Kudumbashree Mission started displaying the products of Kudumbashree's micro enterprises in Amazon.in and had also its first order has been received. The first order for Kudumbashree's products was received from Himachal Pradesh. Kudumbashree products are produced by Kudumbashree women's micro enterprises units, which are widely accepted by the community because of its ethnicity and purity. As the demand for Kudumbashree products are increasing day by day, Kudumbashree Mission had also started finding new marketing platforms for fulfilling real customer's requirements. through permanent markets, nano markets, kiosks etc. Kudumbashree Mission had also launched an online portal called www.kudumbashreebazaar.com for marketing the products.
In the initial stage of selling Kudumbashree products through Amazon.in, Kudumbashree Mission is planning to display 100 products as trail basis. Kudumbashree Mission have also started an exclusive office in Thiruvananthapuram for handling amazon order and customer care services. Convergence with amazon.in made possible through a project called 'Amazon Saheli' which was developed for promoting India’s rural women micro entrepreneurs. Handicrafts, beauty products, handloom, toiletries, soaps, cleaning substances, ayurvedic products etc are the main categories of products displayed.
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