Kudumbashree launches 'Sudrudam 2022' Campaign

Posted on Monday, September 19, 2022

Kudumbashree has launched 'Sudrudam 2022'  State Level Campaign as part of strengthening the Kudumbashree organizational system. The campaign aims to find and integrate those who are not yet the members of Kudumbashree and those who have left the NHG groups.1070 Community Development Societies (CDSs), 19,438 Area Development Societies (ADSs) and 3,06,551 Neighborhood Groups (NHGs) will become part of this campaign. Shri. Jafar Malik IAS, Executive Director, Kudumbashree explained the project  at the meeting organized as part of the campaign, in which the officials of  Kudumbashree State-District Missions and CDS Chairpersons participated.

The main activities of the two- week long campaign include formation of new NHGs, inclusion of newly entered and departed NHG members, activation of the inactive NHG groups and training of NHG groups on keeping accounts. Also special focus will be given to the coastal minority Scheduled Tribe areas and the full NHG entry will be ensured. Also, transgender, differently abled and elderly people will be identified and new NHGs will be formed for them. Special health camps will be organized for them and activities to ensure insurance coverage will also be initiated. The campaign activities will be carried out according to the local characteristics. A special mobile application will also be set up to monitor the activities.                                                               
The two-week long 'Sudrudam' campaign is being organized as part of the year-long programmes in connection with the Kudumbashree Silver Jubilee celebrations. Training for the CDSs will be organized on 19 September 2022 under the leadership of District Missions. After this, the activities to be carried out in connection with the campaign will be prepared under the leadership of the CDS Governing Body.  The ADSs will organize the activities based on this.  The State and District Missions will jointly coordinate campaign activities organized at the CDS, ADS and NHG level.
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Kudumbashree launches 'Sudrudam 2022' Campaign