Kudumbashree Women were proactively selling the Navakerala Lottery which was launched by the Directorate of Kerala Lotteries, Government of Kerala in an aim to collect additional fund towards the Chief Ministers Distress Relief Fund (CMDRF) for flood rehabilitation activities and for Rebuilding Kerala. Kudumbashree Women had sold lottery tickets worth Rs 9.23 crore. As part of the lottery selling, 1054 CDS out of 1064 CDS had took up the casual agency. Through this 18,252 Kudumbashree women sold the Navakerala Lottery tickets across the state. More than 3.69 lakhs of lottery tickets were sold by the Kudumbashree members. In connection with this, Rangashree, the community theater group of Kudumbashree Mission had also performed street plays for the publicity of the sales of the Navakerala lotteries throughout the state. Kudumbashree Accounts and Audit Service Society (KAASS), Micro Enterprises Consultant (MEC) and other training groups had also took up the casual agency for selling Navakerala Lottery tickets and were active in selling the same.
The Government of Kerala launched the Navakerala lottery in a bid to collect additional funds towards the Chief Ministers Distress Relief Fund (CMDRF),the emergency assistance release mechanism granting immediate relief to families and individuals distressed by calamity, loss of life due to accidents and chronic diseases. Government of Kerala had entrusted Kudumbashree Mission as an agency to sell tickets to increase the sales of the Navakerala Lottery.
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