Training for Kudumbashree Members to become lottery ticket sellers was inaugurated at Lottery Agents and Sellers Welfare Board, Palayam, Thiruvananthapuram on 12 September 2018. Shri. S. Harikishore IAS, Executive Director, Kudumbashree Mission inaugurated the training programme. He also purchased a ticket of Navakerala Lottery from a Kudumbashree member. While inaugurating the training for Kudumbashree members to become Lottery Ticket sellers, the Executive Director informed them that he will purchase one ticket from the first person who will come to his office. It was Smt. Rahyanath from Alappuzha who sold the ticket to the Executive Director. She had traveled all the way from Alappuzha to Thiruvananthapuram, as she wanted to be the Kudumbashree member who sell off the ticket to the Executive Director.
When the Executive Director tried to motivate her by saying about the income she may get by selling maximum number of tickets, she replied that her focus is not on her income. For her, by selling Navakerala lottery, the Kudumbashree fraternity will be able to help the government to get more funds to reconstruct Kerala. Shri. S. Harikishore, Executive Director, Kudumbashree Mission had shared this experience in his official facebook page. According to him, millions of people with this attitude are surely the strength of Kerala. He also believes that by involving in this activity of selling lotteries, Kudumbashree Mission will be able to contribute further to the rebuilding process of Kerala.
The Government of Kerala launched the Navakerala lottery in a bid to collect additional funds towards the Chief Ministers Distress Relief Fund (CMDRF). The Government hopes to collect close to Rs 100 crore through the lotteries to be used for reconstructing the flood-battered state. The state government is printing 96 lakh tickets in nine series as part of the lottery. “The target of this special lottery is to raise Rs 100 crore, which will be the net profit for the state government after meeting all expenses of this special lottery, if all the 96 lakh tickets are sold. Government of Kerala entrusted Kudumbashree Mission as an agency to sell tickets to increase sales. Rs 250 is the cost per ticket. By selling one book of 10 tickets, the Kudumbashree member may receive Rs 553 as income.
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